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> Vnímání barev a jeho využití v marketingu
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Original title:
Vnímání barev a jeho využití v marketingu
Translated title:
Perception of colours and its use in marketing
Authors:
Červenková, Adéla
;
Svoboda, Aleš
(advisor) ;
Hájek, Václav
(referee)
Document type:
Bachelor's theses
Year:
2021
Language:
cze
Keywords:
colour symbolism
;
colour theory
;
colours
;
marketing
;
perception of colours
;
barvy
;
marketing
;
symbolika barev
;
teorie barev
;
vnímání barev
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/126710
Permalink:
http://www.nusl.cz/ntk/nusl-447191
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2021-07-11, last modified 2023-12-31
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