Original title: Marketingová komunikace vybraných sítí lékáren
Translated title: Marketing communication of selected pharmacy chains
Authors: Panýr, David ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: BENU; chain; communication; Dr. Max; marketing; medicine; pharmacy; BENU; Dr. Max; komunikace; lékárna; léčivo; marketing; řetězec

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/127006

Permalink: http://www.nusl.cz/ntk/nusl-446893


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses