Social media marketing communication in Czech republic and Georgia

Shurgaia, Zurabi

Shurgaia, Z. Social media marketing communication in the Czech Republic and Georgia. Diploma thesis. Brno: Mendel University, 2019. The topic of the master thesis is “Social media marketing communication in the Czech Republic and Georgia”. The main objective of this thesis is to compare social media marketing communication in the Czech Republic and Georgia, to identify the most effective way of promotion using the social media marketing in those two countries, to make a short-term prediction, if the ways of promotion will have a tendency to change in the near future. Depending on the final results received after our research, we will receive a clearer picture of how social media marketing is working in chosen countries, if it plays important role in the countries’ economies, how fast this marketing sector is developing and how it looks like nowadays. In my case the focus is on the country called Georgia, because it was one of the most important and developed areas from all former USSR countries in the matter of culture, economy, and education and it is believed that it still has a big potential to develop further, especially in the way of modern social media, which has recently become a part of our everyday life.

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