Original title: Vizuální merchandising jako nástroj marketingové komunikace v místě prodeje
Translated title: Visual merchandising as a tool of in-store marketing communication
Authors: Kunc, Martin ; Jesenský, Daniel (advisor) ; Ježková, Tereza (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Abstract: [cze] [eng]

Keywords: goods arrangement; goods display; in-store marketing communication; point of purchase; store design; visual merchandising; aranžování zboží; marketingová komunikace v místě prodeje; místo prodeje; store design; vizuální merchandising; vystavení zboží

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118771

Permalink: http://www.nusl.cz/ntk/nusl-415279


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2020-07-19, last modified 2022-03-04


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