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> Analýza marketingové komunikace u psích krmiv na případové studii PURINA Pro Plan 2018/2019
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Original title:
Analýza marketingové komunikace u psích krmiv na případové studii PURINA Pro Plan 2018/2019
Translated title:
Analysis of marketing communication of dog food on the PURINA Pro Plan 2018/2019 Case study
Authors:
Kaiserová, Daniela
;
Klabíková Rábová, Tereza
(advisor) ;
Koudelková, Petra
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
communication mix
;
consumer trends
;
dog food
;
marketing mix
;
Purina PetCare
;
PURINA® PRO PLAN®
;
komunikační mix
;
krmivo pro psy
;
marketingový mix
;
Purina PetCare
;
PURINA® PRO PLAN®
;
spotřebitelské trendy
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/118574
Permalink:
http://www.nusl.cz/ntk/nusl-415085
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2020-07-19, last modified 2022-03-04
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