Original title: Komparace vlivu sportovců a blogerů na nákupní preference studentů středních škol
Translated title: Comparison of the athletes and bloggers influence on the behavioral intentions of secondary school students
Authors: Bernardová, Martina ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Document type: Master’s theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: generation Z; influencer; marketing communication; reference group; shopping behaviour; sports celebrity; generace Z; influencer; ingová komunikace; nákupní chování; referenční skupina; sportovní celebrita

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/109598

Permalink: http://www.nusl.cz/ntk/nusl-404152


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2019-10-19, last modified 2022-03-04


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