Original title: Rozvoj konkurenceschopnosti podniku
Translated title: Development of Competitiveness of Company
Authors: Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: competitive advantage; competitive strategy; Competitiveness; marketing; marketing tools; SWOT analysis; Konkurenceschopnost; konkurenční strategie; konkurenční výhoda; marketing; marketingové nástroje; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178105

Permalink: http://www.nusl.cz/ntk/nusl-399449


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2019-08-26, last modified 2022-09-04


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