Original title: Digitální marketing na B2B trhu.
Translated title: Digital marketing on the B2B market.
Authors: MARTINÁK, Petr
Document type: Master’s theses
Year: 2018
Language: cze
Abstract: [cze] [eng]
Cílem mé diplomové práce bylo navrhnout digitalni kampaň pro spolecnost Atos IT Solutions and Services, s.r.o., ktera sve reseni nabizi na B2B trhu. V teoreticke casti prace jsem popsal pojmy související s marketingem, digitálním marketingem, nástroji, které jsou v teto oblasti vyuzivany a dale kroky, ktere digitalni kampani prechazi, tzn. Analyza trhu, SWOT analyza, cile kampane, cilova skupina, rozpocet kampane. V analyticke casti jsem predstavil spolecnosti Atos IT Solutions and Services, s.r.o., ktere pusobi v IT sektoru a nabizi digitalni reseni dalsim spolecnostem, ktere se pohybuji na ceskem trhu. Na zacatku teto kapitoly jsem analyzoval dosavadní marketingové aktivity spolecnosti, tak abychom byli schopni popripade navazat na soucasne aktivity spolecnosti. The aim of my diploma thesis was to design a digital campaign for Atos IT Solutions and Services, s.r.o., which offers solutions in the B2B market. In the theoretical part of the thesis I have described the concepts related to marketing, digital marketing, the tools used in this field and the steps that the digital campaign goes through, Market analysis, SWOT analysis, campaign goals, target group, campaign budget. In the analytical part, I introduced Atos IT Solutions and Services, s.r.o. company, which operates in the IT sector and offers digital solutions to other companies that are active on the Czech market. At the beginning of this chapter, I analyzed the company's existing marketing activities so that we could, if necessary, build on the company's current activities.
Keywords: B2B market; campaign budget; campaign design; campaign implementation; digital marketing; email marketing; marketing; media; social networks; website; B2B trh; digitální marketing; e-mail marketing; marketing; média; návrh kampaně; realizace kampaně; rozpočet kampaně; sociální sítě; webové stránky
Citation: MARTINÁK, Petr. Digitální marketing na B2B trhu.. České Budějovice, 2018. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/50648

Permalink: http://www.nusl.cz/ntk/nusl-390828


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Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses