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> Analýza volební kampaně do Senátu PČR v roce 2016: případová studie kandidáta TOP 09 a STAN v obvodu č. 22
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Original title:
Analýza volební kampaně do Senátu PČR v roce 2016: případová studie kandidáta TOP 09 a STAN v obvodu č. 22
Translated title:
Analysis of the Election Campaign to the Senate of the Parliament of the Czech Republic in 2016: a Case Study of the Candidate of TOP 09 and STAN in the District 22
Authors:
Krus, Daniel
;
Brunclík, Miloš
(advisor) ;
Hájek, Lukáš
(referee)
Document type:
Bachelor's theses
Year:
2018
Language:
cze
Keywords:
election campaign
;
Lees-Marshment model
;
market research
;
political marketing
;
positioning
;
segmentation
;
targeting
;
the Senate of the Parliament of the Czech Republic
;
Lees-Marshment model
;
politický marketing
;
průzkum trhu
;
segmentace
;
Senát Parlamentu České republiky
;
umístění
;
volební kampaň
;
zacílení
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/99419
Permalink:
http://www.nusl.cz/ntk/nusl-384700
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2018-07-30, last modified 2022-03-04
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