Název:
Strategic analysis of Electronic Arts™
Překlad názvu:
Strategic analysis of Electronic Arts™
Autoři:
Zahermanesh, Arian ; Balcar, Petr (vedoucí práce) ; Paulus, Michal (oponent) Typ dokumentu: Diplomové práce
Rok:
2018
Jazyk:
eng
Abstrakt: The present thesis focuses on and provides a case study of a merger and acquisitions of an interactive software industry. The author analyzes a comprehensive managerial and financial metrics. The thesis includes a thorough historical, industrial, managerial, statement, crisis management and volatility analysis with a benchmark comparison. The focus of this thesis is stability in the long run. The thesis should contribute to M&A literature, coming in favor of such actions taken by corporations.
Klíčová slova:
balanced scorecard; Strategické řízení; řízení výkonnosti; balanced scorecard; performance management; Strategic management