Original title: Komparace filmových trailerů jako součásti marketingové komunikace amerických filmových studií v letech 2015-2016
Translated title: Comparison of movie trailers as a part of the marketing communication of American film studios in years 2015-2016
Authors: Vokoun, Michal ; Maxa, Martin (advisor) ; Rosenfeldová, Jana (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Keywords: Billing Block; Blockbuster; Film Marketing; Hollywood; Teaser; Trailer; Voice-over; Billing Block; Blockbuster; filmový marketing; Hollywood; Teaser; Trailer; Voice-over

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/94629

Permalink: http://www.nusl.cz/ntk/nusl-372762


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses