Original title: Využití archetypu hrdiny v marketingové komunikaci značky Nike
Translated title: The Hero Archetype in Nike Marketing
Authors: Feiglová, Michaela ; Charvát, Martin (advisor) ; Hájek, Václav (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Keywords: archetype; communication; marketing; semiotics; semiotics analysis; archetyp; komunikace; marketing; sémiotická analýza; sémiotika

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/91997

Permalink: http://www.nusl.cz/ntk/nusl-368504


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses