Original title: The Influence of Advertising on Consumer Behavior
Translated title: Vlyv Reklamy na Chování Spotřebitele
Authors: Probstnerová, Laura ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
Document type: Bachelor's theses
Year: 2017
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: Advertising; Apple; Consumer Behavior; Smartphone; Apple; Chováni Spotřebitele; Reklama; Smartphone

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69426

Permalink: http://www.nusl.cz/ntk/nusl-360983


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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