Original title: Analýza online komunikace série běžeckých závodů RunCzech v porovnání se zahraničními maratony
Translated title: Analysis online communication of RunCzech running series in compared to foreign marathons
Authors: Machytka, Matěj ; Máchová, Eva (advisor) ; Shavit, Anna (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: branding; internet marketing; mobile applications; Prague International Marathon; RunCzech; social media marketing; branding; internetový marketing; marketing na sociálních sítích; mobilní aplikace; Prague International Marathon; RunCzech

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86395

Permalink: http://www.nusl.cz/ntk/nusl-357675


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-07-21, last modified 2022-03-04


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