Original title: The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements
Translated title: The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements
Authors: Mesík, Vladimír ; Blažek, Ľubomír (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2017
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]
Diplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti. The diploma thesis deals with affiliate marketing in selected company. It points to the specificities and functioning of the Czech affiliate market and compares theoretical knowledge with reality. The main contribution of the work is complex affiliate program proposal enhancing previous effectiveness.
Keywords: motivácia; odmeňovanie; partnerstvo; provízny marketing; provízny systém; vzájomné zarábanie; affiliate marketing; affiliate system; motivation; mutual earning; partnership; remuneration

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/69236

Permalink: http://www.nusl.cz/ntk/nusl-357007


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses