Original title: Marketingová komunikace fotbalového klubu AC Sparta Praha a návrhy na její zlepšení
Translated title: Marketing communications of the football club AC Sparta Praha and suggestions for its improvements
Authors: Lupínek, Petr ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Keywords: Advertising; charity; direct marketing; events and experiences; mascot; merchandising; personal selling; public relations; sales promotion; charita; maskot; merchandising; osobní prodej; podpora prodeje; public relations; přímý marketing; Reklama; události a zážitky

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/76282

Permalink: http://www.nusl.cz/ntk/nusl-345691


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses