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> Marketingová komunikace fotbalového klubu AC Sparta Praha a návrhy na její zlepšení
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Original title:
Marketingová komunikace fotbalového klubu AC Sparta Praha a návrhy na její zlepšení
Translated title:
Marketing communications of the football club AC Sparta Praha and suggestions for its improvements
Authors:
Lupínek, Petr
;
Pecinová, Markéta
(advisor) ;
Ruda, Tomáš
(referee)
Document type:
Bachelor's theses
Year:
2017
Language:
cze
Keywords:
Advertising
;
charity
;
direct marketing
;
events and experiences
;
mascot
;
merchandising
;
personal selling
;
public relations
;
sales promotion
;
charita
;
maskot
;
merchandising
;
osobní prodej
;
podpora prodeje
;
public relations
;
přímý marketing
;
Reklama
;
události a zážitky
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/76282
Permalink:
http://www.nusl.cz/ntk/nusl-345691
The record appears in these collections:
Universities and colleges
>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-06-20, last modified 2022-03-04
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