Translated title: IKEA : Present and Future
Authors: Bogren, Peter ; Cahlík, Tomáš (advisor) ; Hlaváček, Jiří (referee)
Document type: Bachelor's theses
Year: 2014
Language: eng
Abstract: My objective of this paper is to analyse how IKEA profits from the higher standard of living. I will compare the economic development of Czech households in the Czech o price benchmark with neighbouring markets in order to get a global perspective of the Czech household economic situation. The prices are the lowest in the Czech Republic rise of the Czech standard of living. The theory should support the claim that higher the incomes of Czech people, the higher revenue IKEA will obtain. Moreover, I will also focus on minimum requirements for environment, social and working conditions when companies and its eventual impact on the local society. The study will investigate if does these requirements affect the competition of the suppliers and sub-suppliers. Data and interviews should support the claim that IWAY and cooperation with IKEA reduces the cost and increases efficiency of the suppliers and sub-suppliers. In addition, IWAY and cooperation of IKEA should also enhance competitiveness among the suppliers and sub-suppliers.
Keywords: IKEA: Present and Future; IKEA: Present and Future

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/73298

Permalink: http://www.nusl.cz/ntk/nusl-341971


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses