Original title: Využití zeleného marketingu v českém prostředí se zaměřením na komunikaci
Translated title: Green marketing on the Czech market with special focus on marketing communication
Authors: Lhotský, Radek ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Abstract: [cze] [eng]

Keywords: green consumer; Green marketing; marketing communication; marketing research; strategic marketing; marketingová komunikace; marketingový výzkum; strategický marketing; Zelený marketing; zelený spotřebitel

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/71955

Permalink: http://www.nusl.cz/ntk/nusl-341077


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2022-03-04


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