Field experimenty a firmy: praktické využití poznatků behaviorální ekonomie

Chadimová, Kateřina

Recent development in experimental economics has brought a lot of new meth- ods that could be highly beneficial for both firms and scientists. Rather than carrying out experiments only in laboratories, experimental economists con- duct also field experiments, i.e. the experiments which examine intervention in the natural environment of participants, claiming that people tend to behave more naturally there and therefore the results are more realistic. Successful applications of these field experiments show that a proper usage of findings of behavioral economics can significantly improve a firm's market position, de- crease its costs and boost the overall efficiency. Moreover, economists are given a great opportunity to test various microeconomic theories about consumer's or firm's behaviour at the same time and to quantify their impact. The goal of this thesis is two-fold. First, I scrutinize different types of field experiments that were applied in firms, define their efficiency and summarize their outcomes. Second, I define the best practices for effective cooperation between experimen- tal economists and firms. Moreover, I design a hypothetical field experiment to reveal the effect of time-management training on a firm's productivity.

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