Original title: Jaromír Jágr v reklamě v letech 2010-2012
Translated title: Jaromír Jágr in advertisements in years 2010-2012
Authors: Kvěch, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: advertisement; brand; Celebrity; celebrity marketing; efficiency; Jaromír; Jágr; marketing; product; Celebrita; celebrity marketing; efektivita; Jaromír; Jágr; marketing; produkt; reklama; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/55454

Permalink: http://www.nusl.cz/ntk/nusl-324743


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-06-19, last modified 2022-03-04


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