Název:
Rozvoj cestovního ruchu na západní Ukrajině
Překlad názvu:
Tourism development in the Western Ukraine
Autoři:
Tomanová, Eva ; Vágner, Jiří (vedoucí práce) ; Martínek, Jiří (oponent) Typ dokumentu: Diplomové práce
Rok:
2012
Jazyk:
cze
Abstrakt: This dissertation is concerned with a tourism development in Western Ukraine. The main goal of this dissertation is to suggest the tourism strategy development. The first part of the dissertation is devoted to the sources analysis, the methodological analysis of this thesis and the qualitative analysis. Next part o this dissertation describes tourism in Ukraine, the tourism development in the country and the tourism development in defined region of Western Ukraine based on statistical data. The development strategy includes tourism capacity determination and the SWOT analysis. Subsequent part concerns development strategy itself, including visions and goals. Finally I process individual tourism development proposals in the Western Ukraine Key words: development strategy, SWOT analysis, region Western Ukraine
Klíčová slova:
region západní Ukrajiny; strategie rozvoje; SWOT analýza; development strategy; region Western Ukraine; SWOT analysis