Original title: Fenomén Apple - budování značky a závislost jejího úspěchu na osobě Stevea Jobse
Translated title: The Apple Phenomenon - Brand Building and the Influence of Steve Jobs on Its Succes
Authors: Slabý, Marek ; Křížek, Zdeněk (advisor) ; Marek, Jakub (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: Apple; brand building; marketing; Steve Jobs; SWOT analysis; Apple; marketing; Steve Jobs; SWOT analýza; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/42929

Permalink: http://www.nusl.cz/ntk/nusl-307228


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses