Original title: Marketingový plán fitness a welness centra
Translated title: Marketing plan of health club and spa
Authors: Šulová, Lucie ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: competition; customers; health club and spa; marketing aims; marketing control; marketing mix; marketing plan; price; pricing strategy; cena; cenová strategie; fitness a wellness centrum; konkurence; marketingové cíle; marketingové řízení; marketingový mix; marketingový plán; zákazník

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/39173

Permalink: http://www.nusl.cz/ntk/nusl-303424


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses