Original title: Marketingový výzkum nákupního chování cílové skupiny pro společnost Nike
Translated title: Marketing research of the purchasing behavior of the target group for Nike
Authors: Hrubcová, Tereza ; Voráček, Josef (advisor) ; Hrubá, Gabriela (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Keywords: consumer's behavior; customer buying behavior; market research; Nike; questionnaire; sport wear and shoes; chování spotřebitele; dotazník; Nike; nákupní chování; průzkum trhu; sportovní oblečení a obuv

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/39087

Permalink: http://www.nusl.cz/ntk/nusl-303338


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses