Original title: Cause Related marketing v ČR
Translated title: Cause Related Marketing in the Czech Republic
Authors: Balatková, Táňa ; Postler, Milan (advisor) ; Gerbery, Juraj (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Abstract: [cze] [eng]

Keywords: Cause Related Marketing; Corporate Social Responsibility; perception; research; respondent; Cause Related Marketing; respondent; společenská odpovědnost organizace; vnímání; výzkum

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/37210

Permalink: http://www.nusl.cz/ntk/nusl-301470


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-05-09, last modified 2022-03-04


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