Original title: Kulturní marketing města Kutná Hora v letech 2009-2010
Translated title: Cultural marketing of the city of Kutná Hora in the years 2009 to 2010
Authors: Kubová, Dagmar ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Abstract: [cze] [eng]

Keywords: cultural marketing; Kutná Hora; marketing mix of community; marketing of cultural heritage; Marketing of town and communities; marketing research; kulturní marketing; Kutná Hora; marketing kulturního dědictví; Marketing měst a obcí; marketingový mix obce; marketingový výzkum

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/36938

Permalink: http://www.nusl.cz/ntk/nusl-301204


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-05-09, last modified 2022-03-04


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