Mocenské aspekty sociálních médií v postmoderní době

Šišláková, Hana

The contemporary society, in which social media are becoming increasingly important, is characterized by several essential attributes directly related to the presence of social media. First is the dynamics of networks allowing connection and disconnection of nodes without disturbing other components of the system (as in the case of hierarchy). In a network of these links information are easily and quickly spread, because importance of information in contemporary society is growing significantly and thereby multiplicity of "versions of truth" is changing the homogeneity into heterogeneity and issues are becoming fragmented. This is the starting point for studying the nature of power in social media. In the case of mass media, power was executed from a single point and the producers were clearly distinguished from the consumers of information. In social media, this distinction is blurred and producers are also becoming consumers of information. Aspects of the power of social media are taking fundamentally different nature.

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