Original title: Analýza marketingových aktivit ve společnosti Allianz pojišťovna, a.s..
Translated title: Analysis of marketing activities of the company Allianz pojistovna, a.s.
Authors: Šrámková, Martina ; Horová, Olga (advisor) ; Utěšilová, Pavla (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Allianz; Communication mix; Insurance; Marketing mix; SWOT analysis; Allianz; Komunikační mix; Marketingový mix; Pojištění; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/53245

Permalink: http://www.nusl.cz/ntk/nusl-262183


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-01-04, last modified 2022-03-03


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