Original title: Návrh Marketingového mixu autopůjčovny Půjč si Bávo
Translated title: Marketing Mix Proposal for The Car Rental Půjč si Bávo
Authors: Nguyen, Anh Tam ; Skálová, Martina (referee) ; Chlebovský, Vít (advisor)
Document type: Bachelor's theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: market analysis; marketing; marketing mix; marketing tools; place; promotion; SWOT analysis; analýza trhu; distribuce; marketing; marketingové nástroje; marketingový mix; propagace; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/61440

Permalink: http://www.nusl.cz/ntk/nusl-254979


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-09-20, last modified 2022-09-04


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