Original title: Marketingová a prodejní strategie firmy
Translated title: Marketing and Selling Strategy of the Company
Authors: Sedlář, Jakub ; Straková, Jana (referee) ; Heralecký, Tomáš (advisor)
Document type: Bachelor's theses
Year: 2011
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalářská práce analyzuje problémy, které souvisejí s prodejní a marketingovou strategií Obsahuje návrh takové marketingové strategie, jejímž cílem je zvýšit prodej a ziskovost firmy. This Bc work analyzes problems which are connected with selling marketing strategy. It includes project such as marketing strategy whichs goal is to increase the sale and profitability of the firm.
Keywords: advertisement; communication; competion; contracts; customers; Marketing; products; sales promotions; suppliers; dodavatelé; komunikace; konkurence; Marketing; podpora prodeje; reklama; výrobky; zakázky; zákazníci

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/14455

Permalink: http://www.nusl.cz/ntk/nusl-246637


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses