Original title: Uplatnění marketingu ve společnosti Verizon Business
Translated title: Aplication of Marketing in Verizon Business Company
Authors: Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
Document type: Bachelor's theses
Year: 2011
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práca poskytuje informácie o problematike uplatnenia marketingu vo vedení spoločnosti Verizon Business. Analyzuje súčasnú situcáciu v segmente zákazníkov regiónu EMEA ( Európa, Stredný východ, Afrika) a ponúka návrh na zlepšenie súčasného procesu aplikácie marketingu prostredníctvom intenzívnejšej propagácie spoločnosti s cieľom získať nových zákazníkov v krajinách, v ktorých momentálne nemá také silné zastúpenie. This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
Keywords: application of marketing; customers; international makreting; Marketing; promotion of company; segment customers; Verizon Busines

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/3540

Permalink: http://www.nusl.cz/ntk/nusl-246518


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses