Original title: Podnikatelský plán pro firmu KriVer, s.r.o.
Translated title: Business Plan for KriVer, Ltd.
Authors: Chalásová, Kristína ; Ilavská, Viera (referee) ; Chalupský, Vladimír (advisor)
Document type: Bachelor's theses
Year: 2009
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práca sa zaoberá vytvorením novej podnikatežskej činnosti vo firme. Práca stanovuje pre novú podnikatežskú činnosť podnikatežský plán s najlepšie zvolenou marketingovou stratégiou, čím chce zvýšiť prosperitu firmy. This bachelor´s thesis deal with establishment of a new business activity in a company. This project determines business plan with the best selected marketing strategy for establishing new business activity that is aimed at enhancing the prosperity of company.
Keywords: advertisement; client; company; competitive advantage; establishing of business activity; Marketing; marketing trend; promotion; service

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/13764

Permalink: http://www.nusl.cz/ntk/nusl-245971


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses