Original title: Marketingová strategie produktu
Translated title: Product Marketing Strategy
Authors: Jendrulková, Tereza ; Odstrčil, Petr (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: competition; Marketing; marketing analysis; marketing mix; marketing research; product; strategy; SWOT analysis; konkurence; Marketing; marketingová analýza; marketingový mix; marketingový výzkum; produkt; strategie; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/59405

Permalink: http://www.nusl.cz/ntk/nusl-241529


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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