Original title: Metodika propagace e-shopu bez placené reklamy
Translated title: Methodology for the Promotion of E-shop without Paid Advertisements
Authors: Walder, Marek ; Němcová, Zuzana (referee) ; Dvořák, Jiří (advisor)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Vymezení a definování specifika e-shopů a internetového prostředí v ČR. Popis neplacené formy propagace a jejich praktická účinnost. Návod na úspěšnou propagaci pro české e-shopy a to bez placených forem reklamy. The definition and the definition of specific e-shop owners in order and Internet environment in the Czech Republic. Description of the unpaid forms of promotion and their practical effectiveness. Instructions for a successful promotion for the Czech e-shops and no paid forms of advertising.
Keywords: e-business; e-commerce; e-shop; elektronické podnikání; elektronický obchod; internetový obchod

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/6004

Permalink: http://www.nusl.cz/ntk/nusl-223337


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses