Original title:
Marketingový mix firmy New Brand, s.r.o.
Translated title:
Marketing Mix of Company New Brand, Ltd.
Authors:
Kochanová, Veronika ; Husárová, Lucia (referee) ; Mráček, Pavel (advisor) Document type: Master’s theses
Year:
2011
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Diplomová práca sa zameriava na vytvorenie marketingového mixu vo firme New Brand, ktorá sa zaoberá úpravou hodvábnych doplnkov. Špecifikuje jednotlivé súčasti marketingového mixu a analyzuje okolie podniku. Navrhuje rozšírenie produktového sortimentu a zameranie na zákazníkov jednotlivcov.
The diploma thesis focuses on create a marketing mix in the company New Brand, which deals with the adjustment of silk accessories. Specifies the various components of the marketing mix and business environment analysis. Proposes to extend the product range and focus on individual customers.
Keywords:
communications mix; corporate customer; direkt marketing; individual customer; Marketing; marketing mix; public relations; silk; silk accessories
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/3120