Original title: Návrh marketingové strategie pro firmu VISUS AGENCY, s.r.o.
Translated title: Proposal of Marketing Strategy for Firm VISUS AGENCY, Ltd.
Authors: Svobodová, Kateřina ; Slováková, Kristína (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Diplomová práce se zabývá problematikou návrhu a tvorby marketingové strategie. Obsahuje návrhy implementace marketingové strategie ve firmě Visus Agency s.r.o. The Master’s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Visus Agency Inc.
Keywords: Customer’s marketing mix; Marketing; Marketing mix; Marketing strategy; Marketing; Marketingová strategie; Marketingový mix; Marketingový mix spotřebitele

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11426

Permalink: http://www.nusl.cz/ntk/nusl-222780


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses