Original title:
Návrh strategie vstupu na trh ČR
Translated title:
Strategy of Penetration on the Czech Market
Authors:
Krčmárik, Branislav ; Časnocha, Oliver (referee) ; Chalupský, Vladimír (advisor) Document type: Master’s theses
Year:
2009
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Diplomová práca sa zaoberá analýzou trhu ČR v oblasti softvérových produktov pre oceňovanie stavebných prác. Na základe analýz sú navrhnuté možné postupy firmy pri prieniku na český trh. Dáta pre analýzy boli získavané z primárnych a sekundárnych zdrojov.
The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.
Keywords:
business environment analysis; market analysis; market penetration; PEST analysis; Porter five forces analysis; questionnaire; Software; valuation of construction works
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/7384