Original title: Marketingový plán pro MORAVOSTAV Brno, a.s.
Translated title: Marketing Plan for MORAVOSTAV Brno, a.s.
Authors: Kopecká, Lucie ; Hryciow, Michal (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: market analysis; market segmentation; marketing mix; marketing plan; marketing strategy; PESTE analysis; SWOT analysis; analýza trhu; marketingová strategie; marketingový mix; marketingový plán; PESTE analýza; segmentace trhu; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/5386

Permalink: http://www.nusl.cz/ntk/nusl-221619


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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