Original title: Návrh marketingové komunikace pro akciovou společnost
Translated title: Proposal of marketing communication for stock company
Authors: Pazdera, Tomáš ; Jindra, Josef (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2007
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertisement; analysis; customer; marketing; marketing communication; marketing tools; object; strategy; analýza; cíl; marketing; marketingová komunikace; marketingové nástroje; reklama; strategie; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/25767

Permalink: http://www.nusl.cz/ntk/nusl-221576


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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