Original title: Návrh marketingové strategie společnosti ŠPORT PROGRESS
Translated title: Proposal of the marketing strategy of the company SPORT PROGRESS
Authors: Maslen, Roman ; Šimonič, Boris (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2007
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Ciežom tejto práce je navrhnúť marketingovú stratégiu pre spoločnosť ŠPORT PROGRESS, za účelom upevnenia pozície na trhu. Práca obsahuje teoretické východiská, charakteristiku podniku, analýzu súčasnej situácie a návrh marketingovej stratégie. The aim of this work is to draft the marketing strategy for the company SPORTPROGRESS with the intention to strengthen the position on the market. This work contains theoretical basis, features of the company, analysis of the present situation and the suggestions of the marketing strategy.
Keywords: market; market segmentation; marketing plan; marketing strategy; strategic analysis; strategic management

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/25593

Permalink: http://www.nusl.cz/ntk/nusl-221409


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses