Original title: Použití nástrojů marketingové komunikace v rámci crowdfundingové kampaně spolku ArtproProstor
Translated title: Using the tools of marketing comunication for crowdfunding campaine od association ArtproProstor
Authors: Strnadová, Anna ; Pešek, Ondřej (advisor) ; Hucková, Barbara (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Apple spa; ArtproProstor; Crowdfunding; Hithit; Marketing communication; Nonprofit organization; ArtproProstor; Crowdfunding; Hithit; Jablečné lázně; marketingová komunikace; nezisková organizace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51020

Permalink: http://www.nusl.cz/ntk/nusl-206942


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-02, last modified 2022-03-03


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