Original title: Rockový fanoušek jako příjemce marketingové komunikace
Translated title: Rock Fan as a Recipient of Marketing Communication
Authors: Palounek, Martin ; Riedlbauch, Václav (advisor) ; Stříteský, Václav (referee)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: archetypes; marketing communication; MML-TGI; music industry; music marketing; music subcultures; rock; rock fan; tribe theory; archetypy; hudební průmysl; hudební subkultury; marketing hudby; marketingová komunikace; MML-TGI; rock; rockový fanoušek; teorie kmenů

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/48667

Permalink: http://www.nusl.cz/ntk/nusl-201769


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2016-01-27, last modified 2022-03-03


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