Název:
Potential of Africa for Automotive
Překlad názvu:
Potential of Africa for Automotive Industry
Autoři:
Oshchebska, Sofiya ; Křečková Kroupová, Zuzana (vedoucí práce) ; Průša, Přemysl (oponent) Typ dokumentu: Diplomové práce
Rok:
2012
Jazyk:
eng
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided.
Klíčová slova:
Africa; Automotive; Market potential; PESTLE analysis; Africa; Automotive; Market potential; PESTLE analysis
Instituce: Vysoká škola ekonomická v Praze
(web)
Informace o dostupnosti dokumentu:
Dostupné v digitálním repozitáři VŠE. Původní záznam: http://www.vse.cz/vskp/eid/41075