Strategy for the company BAT-KLIMA spol s r.o.

Kališová, Lenka

This thesis is compiled on the Strategy for the company BAT-KLIMA spol. s r.o. and evaluate both the internal and external environment of this company. By analysing the support activities in the Value chain it came to the result that company need to hire new employees because three current employees go to pension and another three give a notice. All these employees should be substituted in order to maintain the effective production. IFE Matrix provides information about company's strength and weaknesses and is used for summarizing an internal environment of the company. From the result is obvious that the company has strong internal environment and do not need any radical changes except the improvement of marketing as regards their web page. Therefore the company BAT-KLIMA spol. s r.o. should pay some company that design web pages to create the new one because marketing activities are very important part when company wants to compete with others and it also shows the company's image. The external environment in the practical part encloses the EFE. The result was slightly above the average which means that the company do not have to make any changes in their environment in order to predict mistakes.

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