Original title: Marketingová komunikace hotelu Buddha Bar Prague
Translated title: Marketing Communication of Buddha-Bar Hotel Prague
Authors: Oberreiterová, Barbara ; Valentová, Jana (advisor) ; Winklerová, Michaela (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem této diplomové práce je definování pojmu marketingový mix a potažmo v rámci komunikace vymezit a kvalifikovat marketingovou komunikaci. Součástí práce je aplikování teorie na praktický příklad, jímž je Buddha-Bar Hotel Prague. Přínosem diplomové práce budou návrhy, jak tuto komunikaci s okolím, klienty a médii vylepšit a zintenzivnit. The aim of this thesis is to define the term of marketing mix and followingly in its frame of communication to determine specifically the marketing communication. The part of this thesis is the application of the theory on the practical example of Buddha-Bar Hotel Prague. The benefits of this thesis will be the suggestions how to improve the communication and make it more intensive with other subjets, clients and media.
Keywords: Buddha-Bar Hotel Prague; Marketing communication; Marketing mix; Buddha-Bar Hotel Prague; Marketingová komunikace; Marketingový mix

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21454

Permalink: http://www.nusl.cz/ntk/nusl-17424


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses