Original title: Product placement a jeho uplatnění v konkrétním filmu.
Translated title: Product placement and its aplication in foreign film
Authors: Vaněk, Tomáš ; Postler, Milan (advisor) ; Pařízek, Karel (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Marketingové a komerční komunikace a zařazení product placement v jejich rámci, legislativa upravující product placement a její aplikace, historie product placement, formy product placement, využití product placement v rámci marketingové kampaně, uplatnění product placement ve filmu Casino Royale. Marketing and commertial communication and position of product placement within it, legislature governing product placement and its aplication, history of product placement, forms of product placement, use of product placement within marketing campaign, aplication of product placement in movie Casino Royale.
Keywords: possible aplication of product placement; product placement; product placement legislation; legislativa product placement; možnosti uplatnění product placement; product placement

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/20631

Permalink: http://www.nusl.cz/ntk/nusl-16601


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses