Original title: Nové trendy v marketingu
Translated title: New trends in marketing
Authors: Zíková, Kristýna ; Hajdíková, Taťána (advisor) ; Svoboda, Petr (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: focus group; guerilla marketing; marketing; questionnaire; research; dotazník; guerilla marketing; marketing; skupinová diskuse; výzkum

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/38591

Permalink: http://www.nusl.cz/ntk/nusl-165327


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-11-26, last modified 2022-03-03


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