Original title: Analýza komunikační strategie společnosti Sapeli a.s.
Translated title: Communication strategy of SAPELI a.s.
Authors: Kadlec, Jan ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication strategy; marketing communication; marketing plan; Komunikační strategie; Marketingová komunikace; Marketingové plánování

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/35646

Permalink: http://www.nusl.cz/ntk/nusl-162345


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-11-26, last modified 2022-03-03


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