Original title: Marketingová a komunikační strategie divadla Viola
Translated title: Marketing and communication strategy of Viola theatre
Authors: Poláček, Jiří ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
Document type: Master’s theses
Year: 2012
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Commercial Communications; Marketing Mix; Marketing Strategy; Situation Analysis; Viola theatre; Divadlo Viola; Komerční komunikace; Marketingová strategie; Marketingový mix; Situační analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/35613

Permalink: http://www.nusl.cz/ntk/nusl-162312


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2013-11-26, last modified 2022-03-03


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